Samsung F300 advertisement review

'Imagine flipping from your music, to your life and back again' this slogan is enhanced by the image of Beyoncé taking up most of the advertisement. Nearly the same picture of her is flipped over and the phone in her hand, the product that they are trying to sell, has been photo shopped to be the other side of the phone, possibly showing to the viewer that they could be like this too and how easy it is to 'flip' from one side of the product to the other. This clever metaphor is carried all throughout the advertisement. 'Dual-faced' and 'super-slim', both are two words that don't need to be put together, emphasize the two features of the Samsung F300. As they feature at different points in the piece, it becomes a recurring theme. Alliteration of the letter 's' is used twice in close proximity, also. 'Super-slim' and 'something special' add a quick paced, catchy sound that the audience may be likely to catch up on and have stuck in their heads.